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Dear colleagues:
The AAAAI is preparing to launch its first large-scale public education outreach effort in collaboration with Revelocity, a NASCAR Busch Series race team. At first glance the connection between us may appear incongruous. However, this relationship allows us to reach a fan base of 90 million people (one in three adults), many of whom suffer from allergies and asthma. We will be leveraging the sport to increase the visibility of our specialty and our practices, as well as striving to reach our strategic goal of “strengthening the AAAAI’s position as the public’s primary source of information for allergy/immunology.”
Through this initiative, “Improving Lives at Every Turn,” AAAAI members will have the chance to promote their local practices, our specialty, and distribute consumer information to the nearly 200,000 fans who visit track-side exhibits at each venue. Specifically, AAAAI members on the regional, state and local levels will have access to the media, AAAAI track-side exhibits, and promotional opportunities with driver- and team-sponsored events. Given the 75% loyalty factor associated with NASCAR sponsors and promoters, allergy and asthma sufferers will be driven to our Web site to seek information and help from a specialist. We will also look for fund raising opportunities for ART around these events.
I will serve as the AAAAI spokesperson and honorary Revelocity crew chief at the Nextel Cup, Busch, and monster truck combined NASCAR event on May 4, in Richmond, VA. I am looking forward to this event and our collaboration with team Revelocity to promote our members and specialty. My only disappointment is that I have been told my microphone won’t work … something about them actually wanting to win the race!
We thank our partnering team, Revelocity NASCAR Busch Series, for underwriting the majority of costs associated with this initiative.
Thomas B. Casale, MD, FAAAAI
AAAAI President
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| This Month's Top Stories |
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ASTHMA IQ: managing asthma, improving quality care
To help physicians better understand and apply the new National Asthma Education and Prevention Program (NAEPP) asthma guidelines, the AAAAI created the Asthma Specialist Tool to Help Manage Asthma and Improve Quality (ASTHMA IQ). The new Web-based tool will be available on the AAAAI Web site later this year.
Learn more »
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Practice Management Workshop adds more track learning, networking time
AAAAI members will gain ideas to help expand and grow their practices during the 2007 Practice Management Workshop. Designed for new physicians and seasoned professionals, participants will find pre-workshop sessions on basic coding and other introductory practice management issues, as well as added track learning sessions and more opportunities to network with colleagues. Register via the Members Center of the AAAAI Web site.
Learn more »
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| Other Stories This Month |
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| Links of Interest |
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April Patient Update handout
Signs of immunodeficiency
New AAAAI/Food Allergy Initiative Third-Year Fellowship Research Award
The AAAAI is pleased to announce the 2007 AAAAI/Food Allergy Initiative Third-Year Fellowship Research Award. The award supports the development of an academic food allergy research career for a third-year, allergy/immunology Fellow-in-Training in the specialty of allergy, asthma and immunology at an accredited allergy/immunology training program in the United States.
The application deadline is May 7. The award is funded by the Food Allergy Initiative and administered by the AAAAI. For more information, including an application, visit the AAAAI Web site, http://www.aaaai.org/members/only/grants_awards/2007_food_allergy_initiative.pdf
Position available: Allergy & Asthma Disease Management Center editor
A new editor is needed for the AAAAI Allergy & Asthma Disease Management Center (AADMC), www.aaaai.org/aadmc. The AADMC is an interactive Web site that provides timely, practical and important information to physicians from a wide variety of backgrounds and clinical practice.
A detailed description of the position is available in the Members Only section of the AAAAI Web site, www.aaaai.org/members/login.asp. Interested AAAAI members may also contact Steve Folstein at the AAAAI executive office at (414) 272-6071 or e-mail sfolstein@aaaai.org.
Final dues notice
All 2007 AAAAI dues payments must be made by April 13. Renew your membership now to continue receiving great AAAAI benefits like The Journal of Allergy and Clinical Immunology and access to the Members Only section of the AAAAI Web site.
In-Training Exam available
All AAAAI members may now take advantage of the In-Training Exam as a self-assessment tool.
The exam for non-FITs will be held June 11-30. For more information, contact Katie Muellenbach at the AAAAI executive office at (414) 272-6071 or e-mail kmuellenbach@aaaai.org.
2007 Eos Connection Travel Awards
The American Partnership for Eosinophilic Disorders (APFED) is offering 10, $500 and five, $1,000, travel awards for families to attend the 2007 APFED conference in Salt Lake City, UT, July 20-22. The application deadline is May 20. For more information or an application, visit www.apfed.org.
FOCIS hosts AAAAI satellite program
The AAAAI will conduct a satellite program during the Federation of Clinical Immunology Societies (FOCIS) Annual Meeting, June 7-11, in San Diego, CA. “Immune Response in Silico” will be held Thursday, June 7, from 1:00 p.m. to 5:00 p.m. For more information, visit http://www.focisnet.org/meetings/am07/satellite.php.
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This message is brought to you by the
American Academy of Allergy, Asthma & Immunology
AAAAI
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